Manhattan, NY – March 2020 – After a decade in the City of Angeles winning a MGM fashion reality show and other competition TV shows, Elle Von Jaeger has finally made the bold move to one of the biggest fashion capitals in the world, New York, to launch her new fashion venture – a premier, global fashion/luxury consulting firm that help brands achieve digital excellence and build resilience, dubbed as the “McKinsey in Fashion”.

Following its launch this Spring 2020 in New York, Haus of Jaeger will also launch internationally in Paris, London this Fall 2020. LA and Stockholm locations will be launched in 2021. Since early 2018, she has seen the global trend and benefit of a remote company structure and culture, on which Haus of Jaeger will be continually built.

During NYFW SS20, Jaeger has secured fashion show invitations for two of the real housewives of Dallas, other celebrities and big influencers; handled celebrity relations with Sara Sampaio, Aliana Lohan, Caylee Cowan, Alana Monteiro, Shaun Ross, Jessica Dime, Nikita Dragun etc. at events; organized NYFW fashion week events and was invited front row to Real Housewives of Beverly Hills’ Kyle + Shahida show.

“Sustainable Fashion Capital of the World”, a branding concept and slogan she initiated and presented to the Swedish fashion industry last year has been used in the press materials of Visit Sweden (a Swedish government agency) to promote its fashion industry and sustainable fashion event.

Jaeger sees that the industry needs a premier strategy firm specialized in fashion to guide them through the digital marketing mix and cross-channel landscape (Boston Consulting Group 2018 report “Dressed for Digital: The Next Evolution in Fashion Marketing”). She is undoubtedly the fashion/luxury, digital, PR, retail and strategy expert in the field with many industry leading companies under her roster: Vanity Fair, Saks Fifth Avenue, Prabal Gurung, Deloitte, John Varvatos, True Religion, Rag & Bone, Scott Kay, 7 for All Mankind, J Brand, Lululemon, Splendid, Ella Moss, Nicole Miller, Hudson Jeans, J.Lindberg, Joe’s Jeans, Rich & Skinny, Paige Denim, Lucky Brand, C&C California, Fox, Disney, Sony Pictures Entertainment, AT&T Entertainment Group, InterActive Corp (IAC) etc.

Brands of products she dealt with include: Louis Vuitton, Chanel, Gucci, Dior, Valentino, Bottega Veneta, Christian Louboutin, Prada, Dolce&Gabbana, St Laurent, Burberry, Fendi, Jimmy Choo, Salvatore Ferragamo, Moschino, Giuseppe Zanotti, Judith Leiber, Celine, Loewe, Balenciaga, Moynat, Versace, Givenchy, Missoni, Ted Baker, Stella McCartney, Stuart Weitzman, Moncler, The Row, Tory Burch, Alexander McQueen etc.

Jaeger has previously involved with various aspects of fashion for years from TV shows, styling, creative direction, high end online boutique management and blogging to social media, Ecommerce, luxury retail, growth and digital marketing strategy. She is also a digital native with over 10 years of digital strategy experience in cross-platform, Ecommerce, digital marketing, media, content, mobile, video, fashion tech, startup and ad networks.

Early in 2015, Jaeger has searched extensively in fashion tech in order to come up with an idea for a fashion mobile shopping app startup she wants to build that will disrupt and change the way people shop forever. While she dropped the idea of this “changing the world” mobile app after following the advice of a venture capitalist, who told her she should follow her passion, she has since been fascinated with the “future of retail” or “innovative store concepts” involving augmented reality, hologram, connected store etc.

The side note is, Jaeger still has the mentality to disrupt the fashion industry and change the way people shop, now more than ever. With more immersion into the industry now, she knows even better where changes need to happen for fashion.

She has also managed Ecommerce strategy (growth, marketing mix and optimization) for retail brands such as John Varvatos, True Religion, 7 For All Mankind, Splendid, Ella Moss, Nicole Miller, Hudson Jeans, Rag&Bone, Lululemon, J Brand, Rich & Skinny, C&C California, Joe’s Jeans, Lucky Brand, J.Lindberg, Paige, Petit Bateau etc.

Elle has done growth strategy and executive trainings for an Ecommerce fashion brand founded by a top Scandinavia influencer, and startup agencies in US and Europe. She has quickly merged into the NYC fashion scenes and has helped celebrity and award winning designers with their fashion PR, celebrity relations, influencer marketing, branding and NYFW production effort.

She also raised the bar overall for a sustainable fashion forum event she helped organizing in New York along side the branding concept of “Sustainable Fashion Capital of the World”. Elle has received a personal message from Diane Von Furstenberg and obtained attendance from Business of Fashion, Stella McCartney brand ambassador and sustainable influencers for the event. The event has participation from H&M, FIT, Eileen Fisher etc. With strong visual and styling senses, Jaeger also creates remarkable short form fashion art videos on social media platforms.

Elle has been trained with some of the most successful business leaders and celebrity entrepreneurs such as Steve Wozniak, Sylvester Stallone, Tony Robbins, Michael Douglas, Dr. Phil, Mark Wahlberg, Bethenny Frankel, Pitbull, Jessica Simpson, Charlie Sheen, Huge Hilton, George Ross, Gene Simmons, John Travolta, Christie Brinkley, Lubov Azria, Emily Weiss etc., which has transformed her into the most successful version of herself as a high calibre strategist, consultant and entrepreneur.

Her unique and marvelous creative, media and strategy talent allows her to advise name, emerging fashion brands and executives on growth, branding, digital excellence and product design through PR, global fashion marketing and communications, digital strategy and creative direction.

Elle has a global network of highly achieved movers and shakers in various industries and can connect you with the right resources and opportunities to grow and expand your business.

About Haus of Jaeger

Haus of Jaeger is a premier, global fashion & luxury strategy consulting firm in brand management, digital excellence and growth. We set our bars high in building a management consulting firm with top clienteles – leading luxury & fashion companies, established and emerging luxury brands, major media and online brands.

“Most brands haven’t yet achieved digital marketing excellence” – Boston Consulting Group report “Dressed for Digital: The Next Evolution in Fashion Marketing”

Unlike most consultancies or agencies in the industry, Haus of Jaeger is backed by fortune 500, leading media/entertainment companies and tech startup experience along with a strong digital marketing strategy background in omnichannel, Ecommerce, innovations & futuristic shopping, fashion tech, marketing mix, consumer insights, audience & content network, ad network, mobile, video, personalization, targeting and data analytics; in addition to our over 10 years of fashion/nonprofit industry experience, luxury stores/brands/retails, celebrity & media relations, fashion communications and creative directions expertise.

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