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October 5, 2020

Ebook “Sustaining Success: Why Leading Luxury Brands Need Consulting Firms To Keep Their Edge In The Fashion Industry”

Never has there been a time for greater integration of business and fashion. As the digital world transforms the tactile one, success in fashion can no longer be sustained by unending creativity. In building and maintaining a successful brand, analysts are just as important as artists; data are just as influential as design. The most popular brands need to constantly reform and rethink their strategies, not just on a seasonal or collection basis, not just by geographic region, but by the individual product or customer to stay on top. Even high-end brands may struggle to understand all the minutiae of emerging markets or fail to capitalize on the potential of cutting-edge technologies which can make all the difference in the highly competitive and ever-changing industry. In this regard, the services offered by consultants are exceptionally advantageous.

Inside this Haus of Jaeger Strategy & Insights Series Ebook, we will talk about:

I. Advantages Of Hiring Consulting Services

II. The Need For Diverse Perspectives
III. Why Haus of Jaeger Is Your Best Choice

 

To download a full copy of this Ebook, please fill out the form below –

Ebook Download

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Ebook Luxury Brands need Strategy Consulting Firms

In this Ebook, you can also learn more about this topic by watching a bonus episode of Jaeger Show “Why Leading Luxury Brands Need Consulting Firms”, hosted by Haus of Jaeger’s Marketing Strategist Maven Enright (Northwestern University), and Financial Strategist Eli Kaufman (University of Southern California).

Want to learn more about how we grow your luxury brand?
Book an Informational Meeting

Haus of Jaeger COVID-19 Strategies

The pandemic has pushed forward
a long dued change in fashion. The
industry is now forced to answer
the calling. 
 
Haus of Jaeger has always been a 
disruptor to drive innovative 
changes and has the DNA in our 
service mix to help brands build 
resistance under crisis. 
 
A casual meeting with Haus of
Jaeger to get to know more about 
your business and the issues you 
are facing rightnow. We will offer
advice andfigure out a growth
Plan for you.
Learn More

Devil Wears Prada

About the Authors –

Report Concept & Direction: Elle Von Jaeger, Managing Director & Founder at Haus of Jaeger

Author: Eli Kaufman, Financial Strategist

Editor: Kimberly Pham, PR Strategist

About Haus of Jaeger –

We offer branding, digital and viral growth strategy consulting expertise in the fashion/luxury industry, helping businesses achieve higher performance. For post-pandemic success, you can schedule an informational meeting with us at http://hausofjaeger.com/covid19-strategies/. For more leading information, content, and insights on the luxury fashion industry, follow us on Instagram: @HausofJaeger.

March 15, 2020

Elle Von Jaeger’s Branding Concept for Visit Sweden – “Sustainable Fashion Capital of the World”

FOR IMMEDIATE RELEASE

Stockhom Sweden, Manhattan NY – March 15 2020 – In Oct 2019, Haus of Jaeger’s Managing Director Elle Von Jaeger presented a bold branding concept “Sustainable Fashion Capital of the World” first in Stockholm and then New York for the promotion of the Swedish fashion industry. This branding concept and slogan have now been used in Visit Sweden‘s press materials.

Visit Sweden is Sweden’s National Tourism Organization, promoting Sweden as a destination and as a brand to attract more foreign visitors. Visit Sweden forms partnerships with Swedish regions and other players in the Swedish tourism industry. Equally owned by the Swedish Government through the Ministry of Enterprise and Innovation, and the Swedish Tourism Industry through Svensk Turism AB, Visit Sweden is present in ten countries worldwide. 

Visitsweden.com is part of Sweden.se – the official portal for general information about Sweden. Visit Sweden is one of five Swedish organizations with overall responsibility for providing information about Sweden to other countries. The other organisations are Invest in Sweden Agency, the Swedish Government Offices including the Foreign Ministry, the Swedish Institute and the Swedish Trade Council.

Familiar with the Swedish culture and that humble Swedes would never give themselves such an entitled label, Jaeger has decided to be the first person eating the crab: she made the bold move to present this whole branding concept along with the slogan to the Swedish fashion industry.

Unlike many other parts of the world where sustainability is more of a fab word associated with people who demonstrate forward thinking in social consciousness, Swedes truly and genuinely lives with it in their every day life.

Sweden also has an impressive fashion profile with well known brands such as H&M, Acne Studio, J.Lindberg. H&M is the second biggest fashion company in the world and now leading in the industry for its sustainability effort. On the other hand, despite these three brands are household names in the US, no one associate them as Swedish brands or recognize Swedish fashion. In comparison, they have more awareness of sustainability in Sweden.

Stockholm, capital and Sweden’s biggest city, has unusually high concentration of well dressed people on the street, much more than even the big four fashion capitals of the world: Paris, Milan, London, New York. #SwedishStreetStyle should be next on the hot search list.

It is on the basis of these observations that Elle Von Jaeger formed this “Sustainable Fashion Capital of the World” branding concept, as part of a bigger branding package to gain world recognition for the Swedish fashion industry and bring Swedish brands to international markets. There are more that certainly can be done for Swedish fashion.

Jaeger also raised the bar overall for a “Sustainable Fashion Forum” event she helped organizing in New York on Nov 21, 2019. Through her outreach, she has received a personal message from Diane Von Furstenberg herself within minutes and obtained attendance from Business of Fashion, Stella McCartney brand ambassador and sustainable influencers. She supported Swedish brands such as Dedicated Brand, re:newcell and House of Dagmar. Other partners of the event include H&M, FIT (Fashion Institute of Technology), Invest Stockholm, Visit Stockholm, the Consulate General of Sweden in New York.

Elle Von Jaeger with her models at the Sustainable Fashion Forum
Elle Von Jaeger with her models for Swedish brands:
Dedicated Brand, re:newcell and House of Dagmar

Copyright @ Haus of Jaeger

“Sustainable Fashion Capital of the World”, when applicable to Swedish fashion and its industry, is the original branding concept and slogan of Elle Von Jaeger or Haus of Jaeger. We reserve the exclusive usage right of the slogan. Any third party shall not use the slogan without prior consent or accreditation.

About Haus of Jaeger

Haus of Jaeger is a premier, multi-division strategy consulting firm. We set our bars high in building a premier management consulting firm in luxury & fashion with top clienteles – leading luxury & fashion companies, established and emerging luxury brands, major media and online brands. Company leadership has experience with celebrity designers, luxury fashion brands and retail stores, leading fortune 500 media companies and is advised by McKinsey partner, Goldman Sachs strategy executive and serial entrepreneurs.

“Most brands haven’t yet achieved digital marketing excellence” – Boston Consulting Group report “Dressed for Digital: The Next Evolution in Fashion Marketing”

Unlike most consultancies or agencies in the industry, Haus of Jaeger is backed by Fortune 500, leading media industry companies experience and a strong digital marketing strategy background in marketing mix, cross channel, Ecommerce, targeting and analytics.

This is the biggest differentiator in marking us as a strategy consulting firm, in addition to our over 10 years of fashion/nonprofit industry experience, luxury brands, PR, celebrity and media relations, fashion media, global marketing communications, retail and creative directions services.

Following its launch this Spring 2020 in New York, Haus of Jaeger will also launch a second base in Stockholm this Summer/Fall 2020.

Follow Haus of Jaeger –

Website: HausofJaeger.com
Instagram: Instagram.com/HausofJaeger
Facebook: Facebook.com/HausofJaeger

March 14, 2020

French Chamber of Commerce Interviews Elle Von Jäeger, Fashion Publicist & Consultant

French Chamber of Commerce: This week we spoke with the accomplished Elle Von Jäeger, MGM Fashion Reality Show Winner & Founder of Haus of Jaeger, her very own Global Fashion Consulting company.

Keep reading to learn from Elle’s savviness as a Fashion Consultant & Publicist in PR, Branding, Social Media, & Growth Strategy in the fashion sphere, as well as her take on current market trends.

FACC: What are the current trends in PR, branding, marketing communications in the fashion world?

EVJ: You hear this a lot: “Retail is dead”. Well, retail isn’t and won’t be dead, at least not for those retailers who make themselves up to date. It has just been taken quite a share by the online world. Gen Z does want to go to stores and have real-world experiences with the environment and products if this experience is cool and digital with digital signage and/or combined mobile app experience. The burning question is, can brands transform and adapt to the digital world?

Fashion brands born out of the online world are thriving these days. Even PR is going digital: online press releases and media exposure, relations with online journalists and influencers, social media and paid social campaigns, SEO.

The fashion world is especially lagging behind in the digital arena. A CEO for a well-known NY based celebrity designer I work with told me if their merchandise gets into an online store such as Net-a-Porter, it would be competing with the brand’s sales at retail stores. This thought clearly makes no sense and shows his lack of understanding of online and multichannel sales.

“Most brands haven’t yet achieved digital marketing excellence”, Boston Consulting Group 2018 report “Dressed For Digital: The Next Evolution in Fashion Marketing”.

With solid digital experience from fortunate 500 companies, I can differentiate Haus of Jaeger from most traditional fashion consulting firms and agencies by helping fashion companies and brands see a full picture, achieve true digital and cross channel excellence, full potential growth through our expertise in: marketing mix, cross channel, social media, eCommerce, personalization/targeting, and analytics, etc. In addition to our notable fashion industry experience and traditional fashion PR, branding, marketing communications, and creative direction services.

FACC: How would you describe doing relations with celebrities and influencers?

EVJ: I think it really comes down to have personalized messages and targeted offerings. Do your research and find the celebrity or influencer who is a fit for your brand or product. Then customize your messaging and seek to build a genuine connection with them.

FACC: What is the most successful growth strategy (digital and cross-channel) that you have worked with or implemented

EVJ: I devise a growth plan with a blend of strategy, creativity, and art, a mind that derives sharp insights like no other. I would say one growth strategy I made interesting was to brand an online personalized drinks company to be a premium lifestyle brand: chic, green, socially conscious with celebrity endorsement, which will also allow the company to charge a higher price for each bottle and increase revenue. The plan is comprehensive with many creative ideas in the hope some will go viral and help the company achieve massive success. It encompasses product design and innovation (from drink flavors to customizable bottle design and packaging), branding, PR, social media marketing, partnership and collaboration, advocate and ambassador, campaign optimization, etc.

Ultimately it is a call to action on whatever helps the company grow or is blocking the company from maximizing its growth. However to make game-changing strategic suggestions requires deep insights into the root cause of the matter. I look at things beyond the surface – call it strategic insight. E.g. It is not uncommon to see a once well-known designer fall out of line. Blaming the high price point of the luxury line unlike the Michael Kors or Coach model and the lack of excitement in the design is just touching the surface. Look deeper, the designer failed to grow and reinvent by time (nothing works forever); can’t keep up with the modern time and its trend. The once genius style is now irrelevant and lost its appeal to the customers. Further, the designer is having lots of personal issues, went to rehab and his long time business partner has departed from the company. When the company is falling apart from within, it is vulnerable and hard to rival the competitors. As a result, the designer has likely also lost his design inspiration. This is when the high price point is even more burdensome and a light luxury model is easier to survive on top of all the issues. Therefore switching to a light luxury line is just a band-aid solution.    

FACC: In general, do you see the current most utilized social platforms such as Facebook, Instagram, Twitter, etc. staying around as the market leaders?

EVJ: TikTok is on trend and hot right now. So make sure you get on it!

About French Chamber of Commerce –

The French Chamber of Commerce unites some of the world’s most recognizable global businesses with the next generation of thought leadership. The FACC blends the pioneering spirits and collective business acumen of the French and American marketplaces to grow businesses and business relations that encourage cross-border cooperation and mutual growth. 

Our mission is to develop business relationships between France and the United States and their respective business communities. With a diverse member base—from manufacturing to legal, accounting, startups, food & beverage, tech, HR, luxury fashion & beauty, and beyond—we create the connections and networks that help your business grow. 

We serve young professionals, entrepreneurs, top executives, and the French-American community at large through information sharing, prestigious events, and visa services. 

March 14, 2020

Elle Von Jaeger Launches Global Fashion + Luxury Strategy Consulting Firm Haus of Jaeger in New York & Europe

FOR IMMEDIATE RELEASE

Manhattan, NY – March 2020 – After a decade in the City of Angeles winning a MGM fashion reality show and other competition TV shows, Elle Von Jaeger has finally made the bold move to one of the biggest fashion capitals in the world, New York, to launch her new fashion venture – a premier, global fashion/luxury consulting firm that help brands achieve digital excellence and build resilience, dubbed as the “McKinsey in Fashion”.

Following its launch this Spring 2020 in New York, Haus of Jaeger will also launch internationally in Paris, London this Fall 2020. LA and Stockholm locations will be launched in 2021. Since early 2018, she has seen the global trend and benefit of a remote company structure and culture, on which Haus of Jaeger will be continually built.

During NYFW SS20, Jaeger has secured fashion show invitations for two of the real housewives of Dallas, other celebrities and big influencers; handled celebrity relations with Sara Sampaio, Aliana Lohan, Caylee Cowan, Alana Monteiro, Shaun Ross, Jessica Dime, Nikita Dragun etc. at events; organized NYFW fashion week events and was invited front row to Real Housewives of Beverly Hills’ Kyle + Shahida show.

“Sustainable Fashion Capital of the World”, a branding concept and slogan she initiated and presented to the Swedish fashion industry last year has been used in the press materials of Visit Sweden (a Swedish government agency) to promote its fashion industry and sustainable fashion event.

Jaeger sees that the industry needs a premier strategy firm specialized in fashion to guide them through the digital marketing mix and cross-channel landscape (Boston Consulting Group 2018 report “Dressed for Digital: The Next Evolution in Fashion Marketing”). She is undoubtedly the fashion/luxury, digital, PR, retail and strategy expert in the field with many industry leading companies under her roster: Vanity Fair, Saks Fifth Avenue, Prabal Gurung, Deloitte, John Varvatos, True Religion, Rag & Bone, Scott Kay, 7 for All Mankind, J Brand, Lululemon, Splendid, Ella Moss, Nicole Miller, Hudson Jeans, J.Lindberg, Joe’s Jeans, Rich & Skinny, Paige Denim, Lucky Brand, C&C California, Fox, Disney, Sony Pictures Entertainment, AT&T Entertainment Group, InterActive Corp (IAC) etc.

Brands of products she dealt with include: Louis Vuitton, Chanel, Gucci, Dior, Valentino, Bottega Veneta, Christian Louboutin, Prada, Dolce&Gabbana, St Laurent, Burberry, Fendi, Jimmy Choo, Salvatore Ferragamo, Moschino, Giuseppe Zanotti, Judith Leiber, Celine, Loewe, Balenciaga, Moynat, Versace, Givenchy, Missoni, Ted Baker, Stella McCartney, Stuart Weitzman, Moncler, The Row, Tory Burch, Alexander McQueen etc.

Jaeger has previously involved with various aspects of fashion for years from TV shows, styling, creative direction, high end online boutique management and blogging to social media, Ecommerce, luxury retail, growth and digital marketing strategy. She is also a digital native with over 10 years of digital strategy experience in cross-platform, Ecommerce, digital marketing, media, content, mobile, video, fashion tech, startup and ad networks.

Early in 2015, Jaeger has searched extensively in fashion tech in order to come up with an idea for a fashion mobile shopping app startup she wants to build that will disrupt and change the way people shop forever. While she dropped the idea of this “changing the world” mobile app after following the advice of a venture capitalist, who told her she should follow her passion, she has since been fascinated with the “future of retail” or “innovative store concepts” involving augmented reality, hologram, connected store etc.

The side note is, Jaeger still has the mentality to disrupt the fashion industry and change the way people shop, now more than ever. With more immersion into the industry now, she knows even better where changes need to happen for fashion.

She has also managed Ecommerce strategy (growth, marketing mix and optimization) for retail brands such as John Varvatos, True Religion, 7 For All Mankind, Splendid, Ella Moss, Nicole Miller, Hudson Jeans, Rag&Bone, Lululemon, J Brand, Rich & Skinny, C&C California, Joe’s Jeans, Lucky Brand, J.Lindberg, Paige, Petit Bateau etc.

Elle has done growth strategy and executive trainings for an Ecommerce fashion brand founded by a top Scandinavia influencer, and startup agencies in US and Europe. She has quickly merged into the NYC fashion scenes and has helped celebrity and award winning designers with their fashion PR, celebrity relations, influencer marketing, branding and NYFW production effort.

She also raised the bar overall for a sustainable fashion forum event she helped organizing in New York along side the branding concept of “Sustainable Fashion Capital of the World”. Elle has received a personal message from Diane Von Furstenberg and obtained attendance from Business of Fashion, Stella McCartney brand ambassador and sustainable influencers for the event. The event has participation from H&M, FIT, Eileen Fisher etc. With strong visual and styling senses, Jaeger also creates remarkable short form fashion art videos on social media platforms.

Elle has been trained with some of the most successful business leaders and celebrity entrepreneurs such as Steve Wozniak, Sylvester Stallone, Tony Robbins, Michael Douglas, Dr. Phil, Mark Wahlberg, Bethenny Frankel, Pitbull, Jessica Simpson, Charlie Sheen, Huge Hilton, George Ross, Gene Simmons, John Travolta, Christie Brinkley, Lubov Azria, Emily Weiss etc., which has transformed her into the most successful version of herself as a high calibre strategist, consultant and entrepreneur.

Her unique and marvelous creative, media and strategy talent allows her to advise name, emerging fashion brands and executives on growth, branding, digital excellence and product design through PR, global fashion marketing and communications, digital strategy and creative direction.

Elle has a global network of highly achieved movers and shakers in various industries and can connect you with the right resources and opportunities to grow and expand your business.

About Haus of Jaeger

Haus of Jaeger is a premier, global fashion & luxury strategy consulting firm in brand management, digital excellence and growth. We set our bars high in building a management consulting firm with top clienteles – leading luxury & fashion companies, established and emerging luxury brands, major media and online brands.

“Most brands haven’t yet achieved digital marketing excellence” – Boston Consulting Group report “Dressed for Digital: The Next Evolution in Fashion Marketing”

Unlike most consultancies or agencies in the industry, Haus of Jaeger is backed by fortune 500, leading media/entertainment companies and tech startup experience along with a strong digital marketing strategy background in omnichannel, Ecommerce, innovations & futuristic shopping, fashion tech, marketing mix, consumer insights, audience & content network, ad network, mobile, video, personalization, targeting and data analytics; in addition to our over 10 years of fashion/nonprofit industry experience, luxury stores/brands/retails, celebrity & media relations, fashion communications and creative directions expertise.

Follow Elle –

Instagram: Instagram.com/ElleVonJaeger

Copyright Haus of Jaeger 2020. All Rights Reserved
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